Digital Marketing Strategist turning
data into stories that convert.
Currently pursuing MBA + PGPDM in Digital Marketing at Bengal Institute of Business Studies. Passionate about performance marketing, SEO, and AI-powered campaigns that actually move the needle.
Conducted keyword research, designed marketing funnels, and created a complete demo Search Ads campaign using industry best practices at Adbuffs performance marketing mentorship.
Every project starts with understanding the audience, the data, and the goal. No guesswork — just strategic execution.
Every campaign decision starts with research and measurable KPIs. I use Google Analytics, SEMrush, and Keyword Planner to inform strategies before spending a rupee on ads.
Numbers without narrative fall flat. I craft campaigns that make people feel something first — then drive them to act. The story IS the strategy.
I actively use Claude, ChatGPT, and AI tools to enhance content quality, generate keyword clusters, and test ad copy variations 10x faster than manual methods.
Marketing isn't set-and-forget. I believe in rapid A/B testing, performance monitoring, and iterating based on what the data actually says — not what we hope it says.
Open to internships, freelance projects, and interesting conversations.
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